Most coaches track followers, views, and watch time. I think that's why so many people stay busy but don't get clients. In this episode, I break down the metric I care about most, content minutes, and why it's a better way to think about trust, sales, and long-term growth as a coach. If you're a fitness coach, online coach, or service-based expert trying to grow with content, this will help you stop chasing broad reach and start building a body of work that actually moves people toward working with you.