What do you want?
When I moved to NYC a few years back I had to do a lot of purging of personal belongings, I have to admit I found it to be a cleansing experience. I even cut my shoe collection in half, which was very hard for me to do! One of the hardest things for me to let go of was my new Lexus IS, I loved that car. I mentioned in a previous post that my current assignment has me spending a lot of time in Phoenix and you definitely need a car in Phoenix. Anyway I never pictured myself owning a VW Jetta, it just didn’t feel like me. I knew I need to be practical and not go crazy (if you knew my shopping habits, you would know this is not normal behavior) so I decided to get it. I have had the car now for about two months and I can honestly say that I have never received better service. The car is even growing on me. Ok that was a really long intro , now to the point of this post…
VW’s “what people really want” interactive billboard and microsite- VW is using the 3,685-square-foot ABC Super Sign to connect with the active community. The billboard is an extension of the “what people want“campaign that includes a microsite- vw.com/whatthepeoplewant, online banners, tv spots, and other OOH executions. The foundation of the campaign is a national polling effort that collects user generated votes via mocrosite or mobile devise and then distributes the results across multiple platforms. As reported in ADWEEK the campaign is a success “At press time, there have been a total of 977,983 votes and 77,113 polls collected. Up to 500 poll questions run live at any one time.” Pretty cool stuff, you should check it out!!! http://www.vw.com/vwhype/whatthepeoplewant/en/us/
Read the ADWEEK Article http://www.adweek.com/aw/content_display/creative/features/e3idda2f1661c03a55f9e59920b711d756f