Social Business Challanges
Be sure to read David’s Logic+Emotion article today “5 Challenges Social Business Will Face”. Check it here http://darmano.typepad.com/logic_emotion/2009/08/sbd.html
Make sure to read the comments.
Here is mine…..
Great article, it always helps to frame the challenges so that we are prepared and mindful as we evolve. The one category you should consider adding is education. You wrote something a few days back around, “ learning to be small again”. I absolutely love this concept. Not an easy process, although reverse engineering never really is. Education will be critical for relearning openness, optimal communication methods, creative writing, ideation, staying on top of trends, and leveraging trends to spot opportunity. Not to mention the how reliant integration, governance, culture, and measurement are on education. It’s strange to me how little companies invest in this category. Agency and client side alike. Social business success is people driven- placing the power in the hands of all employees at all levels- a responsibility that should be taken incredibly seriously!