Girls Rule- Boys Drool
A few days ago I came across the BusinessWeek-Rapleaf study on the social media gender gap, no surprises here- girls rule and boys drool. The study found that although both men and women are active on social sites, the women dominate. Key findings include….
- Behavioral trends stating that women’s online social interactions are relationship driven and men’s are transaction oriented
- Married men stay away for social sites (with the exception of LinkedIn) and married women are flocking to them
- Women are casual gamers and spend a lot of time beautifying their profiles and sharing family photos
- Men spend more time playing first person action games and are likely to leave social sites after getting married
The Rapleaf study recommends the next big web2.0 sites should target women and it looks like Forbes agrees. Forbs.com will be launching a new social networking site for women, called the Executive Women’s Network. The site will enable women to connect, share knowledge, create profiles, and take in targeted content. This is the second social initiative in recent months, early this year Forbes launched a social site for C level executives called the AnswerNetwork.
The coolest thing about this study and Forbes new social site is that is recognizes the need for more women leaders in advertising and social media. The web is social and women are social creatures, seems like a no brainier to me!!!
Check out the BusinessWeek-Rapleaf study http://www.businessweek.com/technology/content/may2008/tc20080516_580743_page_2.htm