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26
Jun

I hope you attended the Twebinar!

Another wonderful day in the groundswell!!! If you didn’t attend the Twebinar, you missed  on a fine example of how the participatory culture operates.

Today I attended the CrossTech Media / Radian6 twebinar  Game Changing Moves - Doing Business with Social Media. This is part one of  a three part series, part two titled “Who really owns your brand” (Thursday, July 22) and part three “The importance of listening” (Tuesday, Aug 19).

The event was hosted by Chris Brogan and included interviews with over 30 of today’s big players in social media. The interviewees discussed how they are currently using tools like social communities, blogs, wikis, and podcasts to start conversations and engage audiences in ways.  Of course the key point in regards to how to enter the social space are… LISTEN to you customers!  This point is critical to successful entry into doing business with social media and is highlighted in Groundswell, a book by two Forrester Research analysts (I recommend you read it!)

Earlier this week MediaPost reported on Ogilvy’s big three social media strategies for 2008. Guess what number one was? Give up?

  • Number 1- listening
  • Number 2-  working with partners who enable marketers to engage in a series of conversations about their brands
  • Number 3-  unlocking and unleashing of content

Ok back to the twebinar, over 1000 people registered for the first session. If you are following @twebinars you can see comments from other social media activist and even do a little networking.  According to @chrisbrogran companies like Microsoft, AT&T, IBM, Weber Shandwick, Fleischman Hillard registered for the Twebinar. This is great news!

Go to www.summize.com and search twebinar  or #tweb to get a plus on the conversation.

Check out-  http://twebinar.com

Follow on Twiter- @twebinars, @chrisbrogan, @davidalston and speakers from our twebinar (you can find the speakers Twitter addresses on the site)

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This entry was posted on Thursday, June 26th, 2008 at 8:30 pm and is filed under Digital Advertising, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “I hope you attended the Twebinar!”

  1. David Alston Says:
    June 27th, 2008 at 4:06 am

    Hey there Kandace,

    Thanks for joining us today on the twebinar and thanks for your review. Glad you enjoyed it. See you at the next one.

    Cheers. David

  2. Joseph Jaffe Says:
    July 6th, 2008 at 2:35 pm

    Gee, that Ogilvy stuff sounds vaguely familiar to a book I recently read on “Joining the Conversation” :)

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