Experience Strategy
Experience Strategy = orchestrated development and optimization of multifaceted experiences where value is received and delivered The demand for user centered content/experience strategy and is increasing minuet by minuet. As the trend of disaggregation continues, consumers seek more ways for simplifying content consumption and marketers seek education and adaptation to establishing a disaggregated presence. The idea of portable content units is not difficult to grasp but the strategic approach to designing content that users actually want to interact with is not as easy to wrap your head around. Planners and strategist, need to evolve- Experience Strategist will rule in the now disaggregated world in which we live. Portable content success is about the orchestrated development and optimization of multifaceted experiences where value is received and delivered. It’s about attraction, engagement, and conversion at the point interaction not destination . The more engagement your distributed presence creates the more reach you win.