About Me

Ms. Hudspeth develops interactive marketing strategies that combine the attitudes and interests of consumers, clients and creative’s to help produce effective advertising. Acting as the voice of the consumer within the agency, Ms. Hudspeth synthesizes research data to identify ideal audiences and optimum methods of communication. She combines market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. Ms. Hudspeth brings the consumer to the forefront of the process and motivates the team to work with the consumer in mind.

Specialties Include:

Interactive marketing professional with experience in strategic planning and market research as well as project and client management. Disciplines include the following: Digital and Direct Marketing Strategy, Relationship Marketing, CRM and Funnel Strategy, Program Design, Channel Development, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Mobile Marketing, Creative Strategy, Persona Development, Audience Segmentation, User and Interactive Experience Strategy

For more info please visit my LinkedInProfile at http://www.linkedin.com/in/kandacehudspeth